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Michelin- Green is the New Black

Posted by: Alatheia Bowling on Tuesday, May 18, 2010


At its core, transportation is freedom and development. To fan the flames of freedom and development, we must offer mobility that is affordable, safe, reliable and sustainable.  At Grand Prix Performance, we pride ourselves on providing you with the best when it comes to tires.  We feel strongly about making a difference in fuel efficiency and reducing CO2 emissions.  Michelin is doing great things in effort to provide us and our consumers with the best when it comes to your vehicle.

Michelin is currently working on their fifth generation of green tires and they have proved an improvement of at least 2 percent in improved fuel economy and reduced CO2 emissions with each successive generation. This has been, in their own way a silent revolution, reducing global fuel consumption by more than 3 billion gallons and avoiding 30 million metric tons in CO2 emissions since 1992.

The lesson learned from the past decade and more critically the last 15 months is that together, we as an industry must commit to a new, more sustainable road mobility focused on new realities:

 * Must increase fuel efficiency and thereby reduce CO2 emissions.  The transportation industry is no exception and will not escape this necessity.
*We must improve road safety. This past November, the United Nations hosted the first global ministerial conference on road safety in Moscow. Michel Rollier, the CEO of the Michelin Group, was the only tire executive to participate. Michelin fully supports the roadmap that resulted from this global conference, which aims to curb the number of road fatalities (1.3 million today) and serious injuries (50 million today) by 2020. We know the crucial role that tires play in this fight, particularly in reducing stopping distances and improving vehicle handling.

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